Shon Gables

Primary Evening News Anchor @Atlanta News First

Reach current and convert targeted demographics through informative, compelling, consistent content on multiple broadcast and digital platforms- Strengthen branding initiatives by tailoring news content for each social platform (TikTok, Facebook, Twitter), enhancing audience targeting through strategic hashtag placement and audience engagement while leveraging the evaluation of digital analytics derived from Google Analytics, Facebook Insights and Instagram Insights; increased audience engagement and online following- Trusted Brand Ambassador for CBS flagship affiliate of the Meredith Corporation, bolstering reputation and positive image by engaging with community members and attending public speaking events to seize the affiliates growth among targeted viewers- Utilize understanding of public opinion, social media and traditional media to create savvy, engaging and relevant consumer-driven content- Breaking news expert, performing in-depth research into complex topics to produce clear and informative copy under tight-deadlines in fast-paced environment- Multi-tasked, with excellent oral and written communication skills, working collaboratively to track and monitor performance metrics to optimize and inform future content.