Sholeh Mirzai

About Sholeh Mirzai

Experienced and passionate merchandising & product line management expert with 18+ years experience in the outdoors, sporting goods, juvenile and luxury goods industries. Specializing in apparel, accessories, soft-goods and equipment at companies ranging from start-ups to multi-billion dollar companies. Experience with significantly growing existing businesses as well as identifying and launching innovative and new categories. Fun, energetic, and creative leader who understands that creating and fostering a great team is the foundation of any successful department. Expertise in backpacks, luggage, headwear, leather goods, mens and womens sportswear/outerwear, baby accessories/gear and socks. Passionate about bringing JEDI (justice, equity, diversity and inclusion) practices to every stage of the GTM process.

Experience

1. Sr Director- Product, Bags & Luggage

   YETI

   Feb 2025 — Present · Denver, CO, US

Education

• Harvard Business School Executive Education

  EMBA, PLD36

• San Francisco State University

  Bachelor of Science, Apparel Design and Merchandising

• University of California, Berkeley

  Bachelor of Arts, Sociology

Skills

• Styling
• Sporting Goods
• Product Development
• Textiles
• Strategy
• E-Commerce
• Fashion
• Email Marketing
• Illustrator
• Adobe Creative Suite
• Retail
• Photoshop
• Trend Forecasting
• Trade Shows
• Marketing
• Public Relations
• Trend
• Wovens
• Social Media
• Sewing
• Product Marketing
• Merchandising
• Brand Awareness
• Visual Merchandising
• Graphic Design
• Branding & Identity
• Management
• Brand Management
• Packaging
• Sportswear
• Marketing Strategy
• Copywriting
• Apparel
• Photography
• Brand Development
• Fashion Design
• Sales
• Project Management
• Start-Ups
• Creative Direction