Shobia Khatoon

About Shobia Khatoon

Head of Marketing & CRM | Brand & PR Strategist | Event Specialist | Open to Strategic CollaborationsCurrently spearheading the Marketing and CRM division at Izzhaar, I bring a deep understanding of brand strategy, consumer engagement, public relations, and high-profile event execution. With a Master’s degree in Business and a strong grasp of creative tools like Canva, I blend structured strategy with artistic storytelling to shape meaningful brand experiences.At Izzhaar, I have the privilege of- Leading full-scope Marketing and CRM operations- Building impactful partnerships with celebrities, influencers, and media platforms such as IIFA, Filmfare, DPIFF, Vogue, and Elite Magazines- Curating and executing signature events including IHGF, Vogue Wedding Show, Ficci Flo, TOD, Fasshion Yatra, COWE etc- Acting as the SPOC for wedding industry leaders like WedMeGood, WeddingSutra, VWS, THOT and so on- Designing and overseeing campaign visuals and guiding a consistent brand voice across all channels On the CRM front, I focus on- Planning and executing client retention strategies- Designing relationship-building frameworks to strengthen engagement with existing customers- Creating personalized communication flows, loyalty initiatives, and feedback loops to enhance brand trust- Analyzing customer data and trends to develop targeted retention campaigns and improve lifecycle value- Building a seamless bridge between customer experience, brand recall, and long-term loyaltyMy approach is collaborative, insight-led, and grounded in relationship-building—driven by a belief in long-term brand equity, consistency, and human-centered marketing. 🧩 My Background In Brief:Prior to Izzhaar, I held strategic roles across the event, travel, industrial, and lifestyle sectors—gaining experience in- Marketing communications and brand storytelling- B2B development and client retention- Commercial planning and sales support- High-touch event and campaign executionEach role enriched my ability to connect business goals with human impact—turning campaigns into conversations, and relationships into brand advocates.Let’s Connect: I’m always open to connecting with brands, event companies, PR teams, influencers, or wedding platforms looking for fresh, strategic collaborations.Let’s create something unforgettable—together.

Experience

1. Customer Relationship Management & Marketing Manager

   Izzhaar

   Mar 2021 — Present · Gurugram, IN

Education

• Indira Gandhi National Open University

  Master's degree, International Business/Trade/Commerce

  2021

• Shree Ram Gulam

  SLC, HSEB

  2008 — 2009

• Indira Gandhi National Open University

  Bachelor's degree, Business/Commerce, General

• Sarlahi campus ( TU)

  Bachelor's degree, Bachelor in Business Studies

  2012 — 2013

• Padma Ratna Vidya Mandir

  12th, Commerce

  2009 — 2011

Skills

• Maintaning Data Base
• Team Management
• Marketing Strategy
• Tally 6.3
• Event Planning
• Inventory Management
• Windows
• Internet Research
• Marketing Communications
• Accounting
• Adobe Photoshop
• Sales Operations
• Ms Office Application ( Excel, Power Point , Word )
• Customer Service
• Sales Management
• Operations Management
• Event Management