Shobhna Talwar

Senior Manager - Buying @Aditya Birla Fashion and Retail Ltd.

Bengaluru, IN

Own end-to-end India buying for Ralph Lauren across Polo Men’s, Women’s, Kids, Purple Label, and Women’s Collection (Luxury).Manage OTB, range planning, and seasonal buys aligned with international brand guidelines while tailoring to Indian market trends.Deliver topline growth, season sell-through, and maintain Gross Margin targets.Head a ₹155Cr+ business, achieving >25% growth in the last financial year and currently driving 30% growth YoYLead in-season demand planning, reorders, and stock optimization to maximize revenue and reduce ageing stock.Collaborate with global brand team and local leadership to align seasonal strategies and consumer-facing narratives.Conduct weekly/monthly sales analysis and present insights for leadership decision-making.Train store teams to drive product knowledge, consumer engagement, and trend identification.Lead a team of Assistant Buyer and Intern.