Shobhit Rao
Associate Manager @ Publicis Global Delivery | Zenith WW | Performance Media.
- Role
- Associate Manager - Media Performance at Publicis Groupe
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shobhit Rao
Hi, great to meet you here! With over 5 years+ of experience in programmatic, PPC,…
Experience
Associate Manager - Media Performance
Oct 2023 — Present · Bengaluru, IN
Manage programmatic campaigns for Louis Vuitton-Moët-Hennessy and Nomad Foods across the UK, Germany, Spain, Ireland, Netherlands and Croatia, Bosnia and Serbia.•Ensure seamless campaign management for Onshore and India teams, collaborating with Planning and Investment teams.•Develop media plans, set up campaigns on DV360, The Trade Desk, Xandr (Netflix Ads), Teads, and Amazon Ads (Amazon Prime & Twitch Ads), and optimize for KPIs (CPV, CPM, CPVCV, conversions and many more).•Achieve and exceed KPIs for brand and performance goals through expert campaign management and optimization.•Conduct quality assurance checks to maintain high standards for deliverables.•Generate insightful performance reports (weekly, End of campaign, Post campaign) with strategic recommendations based on campaign learnings.•Participate in team meetings to foster collaboration and knowledge sharing.•Identify programmatic procurement opportunities, collaborating with internal teams and external partners for client growth.
Education
SNBP WORLD SCHOOL,RAHATANI
Higher Secondary, Science
2014 — 2016
DAV Public School, Aundh, Pune
Secondary School
2007 — 2014
Symbiosis Centre for Distance Learning
PGBA, Marketing
iLEAD, Kolkata
Bachelor of Business Administration - BBA, Marketing
2017 — 2020
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