Shobhit Sood
Marketing @ Sirion.ai | B2B SaaS | Integrated Marketing | Analyst Relations
- Role
- Associate Director - Marketing at Sirion
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shobhit Sood
A full stack marketer with 9 years of diverse experience in B2B Marketing roles in technology companies (including SaaS and services). Successfully conceptualized and program managed high-impact initiatives in start-up and corporate environments to achieve goals of brand awareness, lead generation, and sales enablement by leveraging full range of marketing activities including analyst relations, product marketing, content marketing, SEO, digital advertising, webinars, events (digital and in-person), branding, PR, social media, etc.Currently working at SirionLabs on analyst relations, demand gen, SEO and integrated marketing campaigns for the company’s AI-powered contract lifecycle management (CLM) SaaS-based product for a global audience, focusing on the US and EMEA markets.MBA in Marketing and Operations from NITIE and B Tech from Jabalpur.
Experience
Associate Director - Marketing
Apr 2025 — Present
Education
Indian Institute of Information Technology, Design and Manufacturing, Jabalpur
Bachelor of Technology (BTech), Electronics and Communications Engineering
2009 — 2013
Indian Institute of Management Mumbai
Master of Business Administration - MBA
2017 — 2019
Skills
- Customer Value Proposition
- Content Writing
- B2b Marketing
- Marketing Communications
- Lead Generation
- Vendor Management
- Microsoft Office
- Microsoft Excel
- Marketing
- Campaign Management
- Market Research
- Crm
- Email Marketing
- Sales Enablement
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