Shobhit Pal
Deputy Director - Creative Direction @Myntra
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WORK HISTORY
Deputy Director - Creative Direction @Myntra
Bengaluru, IN
EDUCATION
National Institute of Fashion Technology Delhi
BACHELORS OF DESIGN
SKILLS
ABOUT SHOBHIT PAL
A creative professional in fashion e-commerce with over 12 years of experience in catalog and visual production. A NIFT graduate, with a strong foundation in design, fashion trends, and consumer behaviour in the digital space.Work spans creative direction, production, and team leadership, with a focus on building consistent, brand-aligned catalog imagery at scale. Increasingly focused on how visual direction shapes customer experience, product understanding, and drives engagement and conversion on the platform.Strong involvement in shaping workflows across styling, photography, and post-production, ensuring output is both creatively strong and production-friendly.Currently focused on integrating AI into catalog creation, improving speed, consistency, and quality, while maintaining control over brand and visual standards.Also contribute as guest faculty and jury at NIFT, engaging with emerging talent and industry perspectives.
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