Shobha Singh

About Shobha Singh

With over seven years of experience in user interface design, UX research, and interaction design, I currently lead product design at Sparky AI, an AI-powered English learning app focused on the Indian market. My role encompasses scaling the app from early-stage development to significant growth through iterative paywall design, user flow optimization, and A/B testing, driving a substantial increase in user conversions and monetization. My work is driven by a passion for creating impactful user experiences, as demonstrated by my ability to grow app engagement and optimize acquisition. At Sparky AI, I collaborate with cross-functional teams to refine innovative digital solutions that enhance learning outcomes. My expertise lies in leveraging design to improve efficiency, user engagement, and product scalability.

Experience

1. Head of Design

   Sparky Ai

   Apr 2025 — Present · Bengaluru, IN

   Led product design for Sparky AI, an AI-powered English learning app targeting the Indian market, scaling the product from early-stage to significant growth. Key AchievementsConversion & MonetizationIncreased trial-to-paid conversion from 1.3% → 9.8%(7.5x improvement) through iterative paywall design, user flow optimization, and A/B testingGrew weekly revenue by +(47x increase)Raised Average Order Value from by (+64%) through pricing experiments and value proposition redesignAcquisition & ScaleScaled weekly app installs from 5,600 → with peak of installs/weekMaintained 70-77% install-to-registration rate while scaling acquisition 8xEfficiency & Unit EconomicsReduced Customer Acquisition Cost (CAC) by -54%Grew weekly paid subscribers by + 38x increaseAchieved 52-63% subscription renewal rate through retention-focused designUser Experience & EngagementDesigned onboarding flows, achieving 55-60% AI product trial rateCreated lesson experiences, maintaining an 8-9 minute average session duration

Education

• Indian School Muscat

  High school, Science

  2009 — 2011

• Manipal Institute of Technology

  Bachelor of Technology (B.Tech.), Computer Science

  2011 — 2015

• Indian School Al Seeb

  School

Skills

• Leadership
• Adobe Premiere Pro
• Public Speaking
• Project Management
• Asp.net
• Strategic Planning
• After Effects
• Web Development
• C++
• Adobe Photoshop
• Powerpoint
• Microsoft Excel
• Computer Networking
• Microsoft Word
• Javascript
• Social Media
• Photography
• Java
• C
• Microsoft Office
• Lightroom
• Customer Service
• Management
• Web Design