Shobana Vaidyanathan

About Shobana Vaidyanathan

As a seasoned Product Marketing leader with a strong focus on AI, I specialize in driving innovation and growth at the intersection of technology, consumer needs, and business strategy. Currently, I lead product marketing for Microsoft Edge, Bing, and Copilot, where I work on cutting-edge AI initiatives that transform the way people interact with the web and enhance productivity through smarter, more personalized experiences.With over 10 years of experience in technology marketing, I have a proven track record in shaping product strategies, launching high-impact campaigns, and leading cross-functional teams to drive user adoption and engagement. My work spans across AI-driven solutions, consumer and enterprise product marketing, and digital transformation initiatives.I am passionate about leveraging AI to create products that make a meaningful difference in people’s lives, whether it\'s enhancing productivity, improving user experience, or enabling businesses to thrive in the digital age. As a strategic thinker and hands-on leader, I thrive in fast-paced, collaborative environments and love working on projects that push the boundaries of what’s possible.Feel free to reach out if you’d like to connect, collaborate, or discuss the future of AI and product marketing.

Experience

1. Director of Product Marketing, Microsoft Edge and Bing

   Microsoft

   Jan 2022 — Present

   Leading Consumer and Commercial inbound product marketing teams for Microsoft Edge, the 1st AI powered browser with Copilot integration. Built and launched value proposition and strategy for Microsoft Edge and Copilot in Edge. Frequently present data and customer insights on browser at various internal forums. Committed to talent development, I recruit and maintain high-performing individuals, offering personalized coaching and capitalizing on each team member\'s strengths to achieve our collective objectives.

Education

• Amity University

  Bachelor's degree, Biotechnology

  2003 — 2007

• University of Washington

  Certificate course, Project Management

  2010 — 2010

• Illinois Institute of Technology

  MS, Biology

  2007 — 2009

• UW Foster School of Business

  Master of Business Administration (M.B.A.)

  2014 — 2017

Skills

• Molecular Biology
• Flow Cytometry
• Cell Culture
• Pcr
• Customer Product Training
• Elisa
• Product Management
• Customer Support
• Marketing
• Cell
• Biotechnology
• Project Management
• Immunology
• Assay Development
• Cell Biology
• Life Sciences
• Data Analysis
• Biochemistry
• Qpcr
• In Vivo
• Leadership