Shoan Shinde

About Shoan Shinde

ISB alumnus with 2 decades of experience including building and scaling marketing and growth for an Indian SaaS start-up, managing global growth for a US-based tech company, transforming a business & brand across APAC and EMEA, an entrepreneurial venture, and building a family-run business, amongst several other endeavours.Wired for building scalable systems & processes and setting up & grooming teams, I have been in leadership roles in several B2B firms wherein I led the growth and marketing functions. My work enabled me to garner experience and knowledge of APAC, North America, and EMEA markets.Competencies across Marketing & Growth:360º Marketing StrategyCrafting comprehensive 360º marketing strategies, synergizing branding, content, SEO, SEM, social media, event, partnerships, and PR for enhanced brand visibility and sustainable growth.Account Based MarketingDeploying ABM tactics to align sales and marketing efforts, to target high-value accounts. Leveraging analytics, content personalization, and multi-channel engagement with ROI-focus.Brand MarketingBrand development and storytelling, harnessing insights to shape brand narratives; including brand positioning & visual identity creation with emotional connections for diverse target audiences.Demand GenerationDevising and implementing demand generation campaigns that drive lead acquisition and nurturing; utilizing content marketing, outbound channels, and targeted advertising to fuel sales pipelines.Go-To-Market StrategyCrafting and executing GTM strategies for product launches and maximize market penetration, while identifying USPs, segmenting target audiences, and optimizing marketing mix for new offerings.Growth MarketingEmploying growth marketing techniques to optimize the full customer journey; including A/B testing, funnel analytics, user acquisition, and retention strategies, ensuring scalable and sustainable business growth.Marketing OperationsStreamlining marketing operations for efficiency and scalability through the adoption & optimisation of MarTech, data management, campaign analytics, reporting and cross-functional team coordination.Product MarketingLeading product marketing initiatives, from ideation to launch; through market research, competitive analysis, positioning, & crafting compelling value propositions for adoption and user loyalty.Team DevelopmentEnsuring team development, upskilling, and competency growth, while cultivating a collaborative environment through mentoring, setting clear goals & OKRs, and enabling continuous growth of members.

Experience

1. Chief Marketing Officer

   TurboHire

   Jun 2023 — Present

   End-to-end ownership of strategizing, developing, and scaling the Marketing and Growth vertical at TurboHire. Some key approaches and aspects include:1. Account-Based Marketing: Spearheading the implementation of 1:1 and 1:few ABM strategies, aligning marketing efforts with high-value target accounts, leading to a measurable increase in account engagement and conversion rates.2. Partnerships: Cultivating strategic alliances and partnerships that expand market reach and reinforce brand presence among enterprise clients. Successfully negotiate and launch co-marketing initiatives that enhance the value proposition and drive mutual growth.3. Content Strategy: Directing the development of a comprehensive content strategy that establishes the company as a thought leader in the industry. Oversee the creation and distribution of insightful, value-driven content tailored to the needs of enterprise decision-makers, significantly increasing lead generation and customer acquisition.4. Sales Enablement: Enhancing sales effectiveness by leading sales enablement initiatives, integrating marketing research and analytics to provide sales teams with actionable insights, collateral, assets, and streamlined lead management processes.5. Multi-Channel Marketing Campaigns: Engineering multi-channel marketing campaigns utilizing a mix of digital channels including retargeting and outbound marketing. This approach maximizes visibility and engagement across all stages of the customer journey, leading to higher conversion rates and ROI.6. Data-Driven Decision Making: Leveraging data analytics to refine marketing strategies and optimize spend, ensuring that each channel\'s performance aligns with overall business goals. Implement KPIs to measure campaign success and drive continuous improvement in marketing tactics.

Education

• Indian School of Business

  Post Graduate Programme in Management , - Strategy and Leadership; - Entrepreneurship

  2013 — 2014

• Bhartiya Vidya Bhavans Sardar Patel Institute of Technology Munshi Nagar Andheri Mumbai

  Bachelor of Engineering (B.E.), Electronics Engineering

  2005 — 2009