Shmuel Asher
Business Intelligence Manager @香奈儿
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WORK HISTORY
Business Intelligence Manager @香奈儿
Data Platform Lead & Analytics Engineering ArchitectI own and architect the global People Data Platform, delivering governed workforce analytics and executive reporting across 50+ international markets. I am responsible for the end-to-end analytics architecture, from upstream HR system integrations (Workday) through curated data products and Power BI semantic models. I lead a small analytics delivery team, setting architectural standards, providing technical direction, and ensuring consistent delivery, while focusing on platform ownership, metric standardisation, data governance (GDPR/PII), and a data product operating model that enables trusted, scalable decision-making.
EDUCATION
Tel Aviv University
Master's degree, Cognitive Neuroscience
The Open University of Israel
Bachelor of Art (BA) with honours, Psychology, Statistics & Arts
ABOUT SHMUEL ASHER
I am a Data Platform Lead & Analytics Engineering Architect with experience owning and scaling governed analytics platforms for global organisations.I specialise in translating complex business domains into trusted, business-ready data products through strong platform architecture, enterprise semantic modelling, and data governance. My work focuses on creating clarity, consistency, and confidence in analytics by standardising metrics, securing sensitive data, and enabling scalable self-service analytics.In my current role, I own the People Data Platform end-to-end — from upstream system API integrations (e.g. Workday) through curated gold-layer data products and Power BI semantic models used for executive reporting across 50+ international markets.My core focus areas include:Data platform ownership and architectureMicrosoft Fabric and Power BI semantic modelsAnalytics engineering using SQL, dbt, and SnowflakeData governance and security (GDPR / PII, RLS)Turning analytics teams into domain-owned data product teamsI focus on developing environments where data is treated as a product, with strong platform standards, governance, and measurable business impact.
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