Shmuel T.
Building Marketing Machines for Mobile Apps | Creative Engines (UGC + Influencers + AI) for Scaling Paid Acquisition | Fractional CMO & Growth Operator
- Role
- Growth & Marketing Lead (Fractional) Four at Four
- Location
- Hallandale Beach, FL, US
- LinkedIn followers
- 500 followers
About Shmuel T.
Most mobile apps don’t fail because of budget.They fail because their marketing isn’t a system.Previously managed up to ~$10M/month in paid acquisition (Big Fish Games).Paid acquisition only scales when there’s a consistent engine behind it — especially on the creative side.I build marketing machines and creative engines that allow apps to scale efficiently across Meta, TikTok, AppLovin, and Snap.This includes:• High-volume UGC + influencer pipelines• AI-driven creative production• Rapid testing frameworks that unlock scaleCurrently leading growth at a BNPL mobile app, focused on building scalable creative systems.If your team is hitting a ceiling scaling spend, it’s usually not budget — it’s the system behind it. While most of my work is with mobile apps, these systems apply to any business where paid acquisition and creative drive growth.
Experience
Growth & Marketing Lead (Fractional) Four
Jul 2025 — Present
Leading growth and paid acquisition for a BNPL mobile app.Built and operate a repeatable “creative engine” combining UGC creators, influencer content, and AI-driven production to enable efficient scaling of spend and performance.Built and operate a repeatable “creative engine” enabling efficient scaling of spend and performance.
Education
Rabbinical School
Rabbinical Ordination - 4-Year Bachelor Equivalent
2002
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