Shloka Mariwala
Digital Marketing Placement @Philips
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WORK HISTORY
Digital Marketing Placement @Philips
Farnborough, GB
My first role outside Mumbai, I:1. Conceptualised and executed integrated performance marketing campaigns for prominent brands, including H&M, Amazon, Babylist, Naïf and Petite Amélie on Philips’ Pregnancy+ and Baby+ apps2. Achieved a 2% increase in campaign click-through rates, improved ROAS by 5%, boosted sign-ups by 10% and reduced CAC by 10%3. Collaborated with five departments; marketing, analytics, content, design and development - to deliver an exceptional in-app customer experience
EDUCATION
IIDE - Indian Institute of Digital Education
Digital Marketing
The Cathedral and John Connon School
Under Graduate
ESCP Business School
Master in Marketing & Creativity
JAI HIND COLLEGE, MUMBAI
Bachelor's Degree
H.R. College Of Commerce & Economics
Master of Commerce
ABOUT SHLOKA MARIWALA
Digital marketer by day, digital marketer by night
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