Shiyuan Li
M.S. in Business Analytics (STEM) 24\' @ UIUC｜M.S. in Management 23\' @ Lehigh University
- Role
- Marketing Lead Associate at Global Harmony Academy
- Location
- Champaign, IL, US
- LinkedIn followers
- 500 followers
Experience
Marketing Lead Associate
Oct 2024 — Present · Boston, MA, US
Designed various ads brochures using Canva, published engaging content on RED, LinkedIn, WeChat, and perform Search Engine Optimization (SEO) on company web pages that significantly increased client’s engagement metrics.* Organized a marketing campaign for an International Education Conference, resulting in 30% growth in company event participation and generating over 20 new leads for the company’s sponsored programs.* Completed market report on Online Course and Credit Recovery Program, including competitor analysis and SWOT evaluation that resulted in product positioning improvement and over 15% increase in customer inquiries.
Education
Lehigh University
Master's degree, Managment
University of Illinois Urbana-Champaign
Master of Science - MS, Business Analytics
Guangxi University
Bachelor's degree, Business English
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