Michelle Shiyu
Asia Pacific Market Lead @Alpine White
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WORK HISTORY
Asia Pacific Market Lead @Alpine White
Zurich, CH
EDUCATION
University of Cambridge
Business
Audencia
Master’s Degree, Marketing/Marketing Management, General
Beijing Institute of Technology
Bachelor's degree, International Business/Trade/Commerce
University of Oxford
Business
ABOUT MICHELLE SHIYU
With over 7 years of experience driving brand growth, marketing strategy, channel expansion, and e-commerce success in the China market, I specialize in building and scaling consumer and skin health brands with measurable impact. My expertise spans brand positioning, go-to-market strategy, integrated marketing, sales, and business management across China and the Asia-Pacific region. I\'m passionate about crafting solutions that connect brands with people — and turning insights into action. Solution-oriented and growth-driven, I thrive in fast-paced, multicultural environments and love collaborating to push boundaries and reach new heights.
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