Shiyang L.
Data Analyst @Momentum Financial Services Group
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WORK HISTORY
Data Analyst @Momentum Financial Services Group
Toronto, ON, CA
Used K-Means clustering and regression models to segment loan customers and forecast sales performance, which helped improve marketing ROI by 18%- Optimized internal data pipelines using Python and SQL, reducing manual data processing time by 21%- Partnered with marketing and operations teams to analyze campaign performance, contributing to a 17% increase in product adoption- Analyzed branch-level operations and implemented cost optimization strategies, resulting in a 12% reduction in operational expenses- Built and maintained Power BI dashboards to visualize key business KPIs and support management decision-making.
EDUCATION
University of Toronto
Honours Bachelor of Science, Statistics Mathematics
University of Toronto
Master of Engineering, Data Analytics
ABOUT SHIYANG L.
A results-oriented Data Analyst with hands-on experience in data modeling, business analytics, and machine learning. Equipped with a Master’s in Data Analytics & Machine Learning and a strong foundation in statistical analysis and predictive modeling. Skilled in Python, R, SQL, and a variety of industry-standard analytics tools to uncover actionable insights and support strategic decision-making. Proven track record of optimizing marketing performance, reducing operational costs, and improving business intelligence through automated pipelines and effective data storytelling. Bilingual in English and Mandarin, with strong collaboration and communication skills.
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