Shiwangi Rai
Digital Marketing Expert
- Role
- Process Specialist- Google Ads (Sme) at Cognizant
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shiwangi Rai
Dynamic SEO Manager with proven expertise in driving organic growth. Experienced in collaborating with clients across 10+ countries, delivering tailored SEO solutions that resonate with diverse audiences and market dynamics. Proficient in using industry-leading tools like SEMrush, Ahrefs, Google Search Console and Google Analytics to craft impactful SEO strategies that boost visibility and engagement. Key Responsibility Areas (KRAs): Conducting in-depth keyword research to identify high-potential opportunities. Leveraging SEMrush and Ahrefs for competitor analysis, site audits, and backlink strategies. Utilizing Google Analytics to track performance and make data-driven decisions. Implementing CRO techniques to enhance user experience and maximize conversions. Collaborating with content and development teams for on-page and technical SEO optimization. Managing international SEO campaigns, optimizing for different markets and languages. Leading and mentoring SEO teams to innovate and enhance strategic approaches. Passionate about staying ahead of industry trends and delivering measurable results.
Experience
Process Specialist- Google Ads (Sme)
Apr 2025 — Present · Gurugram, IN
Education
SHRI RAMSWAROOP MEMORIAL COLLEGE OF ENGINEERING AND MANAGEMENT, LUCKNOW
Bachelor of Technology - BTech, Mechanical Engineering
2015 — 2019
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