Shivraj Singh
Digital Marketing specialist @Freshbus| P&L Owner |Ex-Blackbuck | Ex-Reliance Retail & Zivame | Driving Growth via User Acquisition, Digital Strategy & Performance Marketing | IIM Rohtak - Digital Marketing & Analytics
- Role
- Digital Marketing Specialist at Fresh Bus
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shivraj Singh
An exploring career of about 5 years, predominantly in Travel,Logistics,E-Commerce and entertainment. Over the years I acquired experience in Google ads,Facebook ads,client management, affiliate marketing, new partner acquisition,attribution model, brand alliances, media buying, performance marketing, email, push & SMS marketing via affiliates,whatsapp marketing end -to -end operations involved in digital marketing.Skills & ExperiencesGoogle Ads, Facebook ads Affiliate partners/vendor acquisition networks, publishers and others.Handle overall PNL of digital marketing.Plan payout structures,KPI and budget for each client and category.Negotiate on agreements/IOs for initiating campaigns.Campaign management on CPS,CPI,CPC,ROS,ROAS etc.Strategies to achieve business targets with allocated budget.Prepare daily performance report of & for clients.Plan incentive schemes to boost affiliate partners for aggressive promotionsCoordinate with various team such as tech, design, legal, finance for getting task doneMonitor spends, performance and ROI and take necessary action to regulate the samePlan and set targets and allocate budgets to each affiliate partner and monitor their deliverables.Prepare validation/ billable numbers to close invoicing and get payment released timely by finance.
Experience
Digital Marketing Specialist
Jul 2025 — Present · Bangalore Urban, IN
Education
Indian Institute of Management Rohtak
Executive MBA, Digital marketing
St. Xavier's College, Ranchi
Bachelor of Commerce - BCom
2014 — 2017
Army Institute of Management, Kolkata
Master of Business Administration - MBA, Marketing and operation
2019 — 2021
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