Shiv Kumar

About Shiv Kumar

Dynamic and accomplished Digital Marketing Expert with a proven track record of 15+ years in executing successful campaigns across SEO, SMM, SEM, Lead Generation, Video Promotion, Apps Promotion, and Email Marketing. Adept at overseeing diverse Digital Marketing and Web development projects with a focus on delivering outstanding results. Pioneering in staying abreast of the latest trends in Digital Marketing, I continuously adapt strategies to ensure optimal performance. Results-driven Full-Stack web Analytics Specialist with a comprehensive background in web analytics and a strong track record of implementing and optimizing tracking solutions. Skilled in client-side and server-side tracking implementations using Google Analytics 4, adept at deriving actionable insights from data to drive business decisions. Collaborative team player with excellent communication skills, experienced in collaborating with cross-functional teams to align tracking goals with business objectives. Proven ability to analyze data, create custom reports, and troubleshoot tracking issues for data accuracy and completeness. Bachelor’s degree in information technologies with a Google Ads Certification. Proficient in leveraging Canva, Google Web-designer tools to create compelling content and drive engaging campaigns that elevate brand visibility and conversions. My passion for innovation and excellence drives me to consistently exceed expectations and achieve exceptional outcomes.Additionally, I have been leading the Quality Assurance team for mobile apps and websites for the past 2 years, ensuring seamless user experiences and top-notch functionality.

Experience

1. Manager of Customer Experience Digital Marketing Manager

   Milagro Interactive Technologies

   May 2012 — Present · Chandigarh, IN

   20••••14 Sr. SEO & Digital Marketing Executive20••••17 : Lead - Digital Marketing 20••••22 : Manager Digital Marketing20••••24 : Manager Customer ExperienceDigital Marketing Expertise- Planning and managing campaigns across SEO, SMM, SEM, Lead Generation, Video Promotion, Apps Promotion, and Email Marketing to increase customer base and deliver outstanding results by overseeing diverse Digital Marketing and Web development projects- Continuously adapting new strategies to stay ahead of the latest trends in Digital Marketing, ensuring optimal performance.Web Analytics Specialist- Responsible for implementation of web analytics by implementing and optimizing tracking solutions- Performing client-side and server-side tracking implementations using Google Analytics 4- Deriving actionable insights from data to drive business decisions.Team Collaboration and Communication- Collaborating with cross-functional teams to align tracking goals with business objectives.Data Analysis and Troubleshooting- Analyzing data, creating custom reports, and troubleshooting tracking issues for data accuracy and completeness.Content Creation and Campaign Management- Driving engaging campaigns and creating designs using tools like Canva and Google Web Designer- Elevating brand visibility and conversions through innovative and compelling campaigns- Managing and creating SEO-friendly content for websites.Quality Assurance Leadership- Leading the Quality Assurance team for mobile apps and websites to ensure seamless user experiences and top-notch functionality through rigorous quality assurance processes.

Education

• Sikkim Manipal University - Distance Education

  Master of Business Administration (M.B.A.), IT

  2014

• Sikkim Manipal University - Distance Education

  B.Sc., IT

  2004 — 2007

Skills

• Blogging
• Google Apps
• Article Submission
• Landing Page Optimization
• Web Analytics
• Facebook Api
• Client Co-Ordination
• SEO
• Smo
• Google Maps
• Sem
• Google Groups
• Social Media Optimization (Smo)
• Search Engine Optimization (SEO)
• Pay Per Click (Ppc)
• Wordpress
• Link Building
• Website Promotion
• Facebook
• Google Website Optimizer
• Social Bookmarking
• Google Analytics
• Ppc
• Webmaster Services
• Html
• Digital Marketing
• Google Adwords
• Php
• Search Engine Marketing (Sem)
• Facebook Marketing
• Google Webmaster Tools
• Social Media Marketing
• Keyword Research
• Online Marketing
• Online Advertising