Shivkanth Lanka
Sr Manager Advanced Analytics @Regeneron
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WORK HISTORY
Sr Manager Advanced Analytics @Regeneron
US
Identified Business needs proactively and managed day-to-day relationship and projects with sales leadership and brand teams.• Maximized sales force customer engagement impact through customer analytics and insights aligned to key business strategies.• Conducted objective secondary data analysis and communicated insight story of synthesizing different sources and types of data.• Built data infrastructures (new data ingestion, ARDs creation) and analytics to support high value deliverables and Alliance collaboration.• Developed BI platforms to provide self-serve reporting and analytics capability to end users (Marketing/Sales)• Built out comprehensive analytics/insights for Respiratory and pipeline assets in collaboration with customer insights team and HEOR teams (e.g. deeper understanding of patient treatment journey, predictive targeting approaches, robust epi-based patient flow models, etc.)• Created insightful reports and presentations that clearly identify and simplify the actionable insights combined with business implications, strategic and tactical options.• Brand performance/KPI reporting, tracking, and best practice sharing across functions.• Led data migration and reporting automation project that reduced reporting time by 35%• Collaborated with Patient Services team to provide insights around persistency, conversion, time-to-fill, challenges, etc.• Developed HCP/account level segmentation and targeting plan using account/HCP/patient level data sets (including opportunity assessment).• Collaborated with business partners (HCP/DTC marketers) to deliver Marketing Mix insights to more efficiently drive Brand growth by optimizing investment.• Collaborated with internal teams and vendors to coordinate cross-functional analysis and data acquisition.• Successfully led several Indication launches of the Brand from Brand Analytics function
EDUCATION
Sri Chaitanya Jr College , Visakhapatnam
Intermediate, Mathematics, Physics , Chemistry
ETASI Timpany School , ICSE , Visakhapatnam
Tenth Grade, ICSE
GVP College of Engineering, Visakhapatnam
Bachelor's degree, Information Technology
Oklahoma State University
Master's degree, Management Information Systems, General
SKILLS
ABOUT SHIVKANTH LANKA
Data-driven Real-World Insights, detail-oriented Brand/Advanced Analytics Sr. Manager with 10+ years of commercial experience in pharmaceutical industry, specializing in commercial analytics, sales performance tracking and data-driven strategy development.• Proven ability to translate complex data into actionable insights to drive Brand growth.• Adept in leveraging tools such as SQL, Tellius, Tableau, Power BI, Excel to support commercial operations.• Well versed with Healthcare APLD data such as Rx, Dx, Pharmetrics+, AEMR and worked on well-defined patient level analytics like Market Sizing, Patient Journey, Persistence/Compliance etc.• In-depth understanding of various Healthcare commercial data assets like NSOB, SNSOB, Xponent, Plantrak, NPA, Digital Marketing data, Call Activity, Samples, Sales alignment, roster etc.• Hands on experience in Managed Markets, SP/HUB data, Market Access data sources.• Excellent SAS proficiency, SAS Certified Base and Advanced Programmer.• Hands on experience with Azure Databricks platform for data analytical/reporting purposes of high scale.
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