Shivkant Singh
Manager - Market Activation - North at Mahindra & Mahindra
- Role
- Manager - Market Activation - North at Mahindra Group
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
Experience
Manager - Market Activation - North
Oct 2011 — Present · Delhi, IN
Area Office Planning : In close coordination with sales, service & commercial team targets of all the 6 area offices of North chalking out annual & quarterly activation plan & keep track of ongoing activity through different management & reporting tools. Zonal Office - Synchronization of multiple activity of north zone with budgeting support for market activation plan as per the market dynamics & its impact analysis. Brand Management - In close coordination with HO brand team handling a rich brand matrix, media management including ATL / Digital / Outdoor / Print / Radio / BTL / Market Research / Rural outreach / Pilot Testing ranging from 3 wheeler, pickup, sedan, SUV and Super SUV category cars. Product Launch- Prelaunch planning which starts from Clinical test, Manpower training, Agency alignment, Launch scheduling, Press launch arrangements. Post launch media mapping, scheduling and execution of activation plan with a touch point like Airport, Mall, Corporate, T&T, Financiers & dealership. Auto Expo - Handling India’s largest Auto expo from start to finish. Managing exhibitor/Service /visitor’s passes in coordination with SIAM for M&M team including all invitees/dignitaries/VVIPs / agencies & for all the invitees coming from across the globe. Display Car’s logistic coordination from plant to expo location & safe return. Coordination for display & setup, Team deployment, inquiry & lead management. Hospitality management for 400-500 team during the event. Agency Management: Agency evaluation and empanelment, idea/project finalization, activity roll out, activity monitoring, field visit, report check. Keeping track of cost per lead/ test drive and bookings, bill processing and budget management. Market Intelligence : Keeping eye on market pulse by having ATL / BTL brand tracking report of competitor’s product movement and brand visibility initiatives in the market.
Education
IPM
PGDBM, Marketing
1998 — 2000
Banaras Hindu University
BA (Hons, Statistics; Mathematics & Economics
1993 — 1996
Skills
- Retail
- Project Planning
- Media Planning
- Integrated Marketing
- Brand Management
- Strategy
- Crm
- Management
- Business Development
- Market Research
- Marketing
- Vendor Management
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