Shivita Ferguson
Senior Product Marketing @AT&T
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WORK HISTORY
Senior Product Marketing @AT&T
Atlanta, GA, US
Managed end-to- end integration of preload signature experience across devices that meet the needs of AT & T Business while ensuring harmony with OEM partners and meeting contractual agreements •Collaborated with OEMs, Service Owners and developers to resolve service issues and optimize preload execution•Maintained efficient communication and cross-functional alignment to meet all device launch milestones•Partnered with Device Architecture and Legal to drive compliance and mitigate risk across the Android device portfolio•Coordinated and consolidated team input for supplier performance reviews to ensure comprehensive and aligned feedback•Conducted in-depth competitive analysis of flagship devices—including purchase flow, out-of-box experience, memory, and preload experience —and present insights to leadership to inform product strategy•Project managed the launch of new preload application initiative for AT & T Android device portfolio•Project managed quarterly invoicing process for third party chipset vendor•Managed encryption compliance report for Device Services •Tracked and reported key performance indicators (KPIs) for the Android device portfolio preloads, including revenue, margin, Play Store ratings, and strategic metrics to support data-driven decision-making•Managed $351M in financial KPIs for the Android preload portfolio, driving performance and alignment with organizational goals•Led end-to-end service launch process for 8 devices concurrently, ensuring on time delivery and cross functional alignment
EDUCATION
Georgia Military College
Associate of Science, Business Administration
Georgia State University - J. Mack Robinson College of Business
Certificate in Brand and Customer Management, Marketing
Georgia State University - J. Mack Robinson College of Business
Masters of Science, Marketing
Bauder College
Bachelor of Business Administration, Fashion Merchandising
ABOUT SHIVITA FERGUSON
Strategic and results-driven Product Manager with 14 years of experience in the telecommunications industry. Expert in managing end-to-end product lifecycles, driving go-to-market strategies, and leading cross-functional teams to deliver innovative, customer-focused solutions. Skilled at navigating fast-paced, high-performance environments with a strong track record of exceeding business objectives, optimizing product performance, and enhancing customer value. Adept at vendor management, data-driven decision-making, and cross-departmental collaboration to drive revenue growth and operational efficiency.
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