Shivika Khanna

Business Analyst @mFilterIt

Conduct data-driven analysis to detect advertising fraud, ensuring campaign integrity and budget efficiency across digital platforms. Optimized customer acquisition strategies, leading to significant reductions in cost per acquisition and improved ROI for multiple clients CAC reduced by approx. 36% for Royal Enfield. Identified and mitigated fraudulent traffic, resulting in cost savings of ₹1.8 crore for Royal Enfield. Developed and delivered weekly and monthly performance reports, summarizing key insights and recommendations for client stakeholders. Led client-facing presentations, translating technical findings into actionable business insights to support strategic decision-making. Collaborated with cross-functional teams to support campaign monitoring, performance optimization, and custom reporting. Managed analytics projects for clients such as Royal Enfield, Aditya Birla Capital, Prestige Construction, and Rentomojo—delivering data-backed solutions to improve marketing outcomes.