Shivaun Clark
Senior Marketing Executive | Healthcare, Medical Devices, Consumer Products
- Role
- Senior Director of Marketing at Boston Scientific
- Location
- Santa Cruz, CA, US
- LinkedIn followers
- 500 followers
About Shivaun Clark
In 2015, Boston Scientific Corporation (NYSE:BSX) launched WATCHMAN in the U.S, the world\'s first non-drug medical intervention, transforming the way physicians and patients think about and treat stroke risk for NVAF patients. As director of marketing, my team and I are rolling out the direct to physician and direct to consumer plan of WATCHMAN’s global rollout, gathering and building on customer insights to reach a broad audience. Our goal is for patients with NVAF—and the doctors and healthcare professionals who treat them—to be aware about and gain access to the procedure’s life changing benefits. Groomed early by some of the brightest minds in global healthcare marketing and brand management—my work has contributed to Fortune 100 revenues of up to $1.1B annually, and market penetration exceeding 34%.Among other successes, I\'ve enjoyed leading high profile integrated marketing campaigns at LifeScan, Inc—where I launched three of Johnson & Johnson’s dominant diabetes devices (OneTouch Ultra, OneTouch Ultra Mini, One Touch Ultra 2)—and Intuit, Inc, where I helped shape Quicken Health Expense Tracker’s marketing plan. Perhaps the most satisfying part of watching a nascent or untapped market split open, however, is knowing that the product I\'m marketing is changing people’s lives. If your hospital, clinic, or healthcare facility is interested in WATCHMAN, check us out at our new physician website at WATCHMAN.com/HCP.
Experience
Senior Director of Marketing
Jul 2022 — Present
Skills
- Medical Devices
- Healthcare
- Strategy
- Digital Marketing
- Strategic Partnerships
- Competitive Analysis
- Start-Ups
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Advertising
- Product Development
- Marketing
- Marketing Research
- Agency Relationship Management
- Go-to-Market Strategy
- Strategic Planning
- Sales Operations
- Commercialization
- Customer Insight
- Partner Marketing
- Product Marketing
- Entrepreneurship
- Management
- Analytics
- Business Strategy
- Lead Generation
- Customer Acquisition
- Global Marketing
- Product Launch
- Integrated Marketing
- Marketing Management
- Market Analysis
- Market Research
- Positioning
- Market Insights
- Product Management
- Market Planning
- Leadership
- Pharmaceutical Sales
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