Shivaranjani Shivashankar
Assistant Manager Marketing at Actalent Services
- Role
- Assistant Brand Manager Marketing at Actalent
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shivaranjani Shivashankar
6 years into my career, I’ve invested almost 4. 5 years with Qualitest, and now Actalent,…
Experience
Assistant Brand Manager Marketing
Feb 2023 — Present · Bengaluru, IN
Develop, implement, and lead Actalent ’s social media strategy for various channels (including Google Ads, YouTube, LinkedIn, Facebook/Instagram) to build brand awareness, and generate qualified leads.• Define, analyze and optimize on important metrics for social/paid media performance. Provide monthly campaign reports on project KPIs including brand• Awareness and overall return on advertising spend• Advise and manage paid ads budgetary goals• Measure the success of every social/paid media campaign based on the performance of account KPIs.• Identify, negotiate and manage strategic media placements for brand growth, lead generation programs and other promotional efforts based on segment objectivesActalent is a global leader in engineering and sciences services. For almost 40 years, we’ve helped visionary companies advance their goals through access to specialized experts who drive scale, innovation, and speed to market. Headquartered in the U.S, our teams span 150 offices across North America and Europe—with four delivery centers in India led by extraordinary employees who connect their passion with purpose every day.Our Bangalore, Hyderabad, Pune, and Chennai delivery centers are hubs of engineering expertise, with core capabilities in Mechanical and Electrical Engineering, Systems and Software, and Manufacturing Engineering. Our teams deliver work across multiple verticals including Transportation, Consumer and Industrial products, and Life Sciences. We serve more than 4,500 clients, including many Fortune 500 brands. Learn more, visit actalentservices.com.
Education
St Joseph's University
Journalism
2011 — 2014
St. Aloysius (Deemed to be University)
Post Graduate, Mass communication and Journalism
2014 — 2016
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