Shiva Prakash
Analytics Consultant l Ex- Ab Inbev, Myntra
- Role
- AVP at Citi
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shiva Prakash
Data-driven storyteller with over 8 years of experience spanning media strategy (upper funnel, DTC), E-commerce pricing, B2B supply chain analytics, customer loyalty, and segmentation.In my current role as a Senior Analytics Consultant at Ab Inbev, I spearhead marketing insights and strategy for key LATAM markets, managing portfolios with $40M+ in marketing spends. Collaborating with global stakeholders and local media agencies, I deliver customized and scalable insights that generate significant value and impact.With the intersection of maths, business acumen, technology, and design thinking, I offer an interdisciplinary perspective on full-stack data science solutions. My expertise encompasses problem-solving, consulting, strategy, and AI applications, particularly addressing challenges of complexity and scale.
Experience
AVP
Apr 2024 — Present · Bengaluru, IN
Credit card Acquisition insights
Education
Jawahar Matriculation Higher Secondary School, Neyveli
Biology
1996 — 2010
PSG College of Technology
Bachelor of Engineering (BE), Electrical and Electronics Engineering
2010 — 2015
Skills
- Sql
- Client Engagement
- R
- Teamwork
- Microsoft Office
- Sas Programming
- Data Analysis
- Business Intelligence
- Engineering
- Microsoft Word
- Sas E-Miner
- Spotfire
- Powerpoint
- Microsoft Excel
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