Shivankar Varma
National Trade Marketing Manager | GTM Strategy | Omnichannel Campaigns | Retail & Shopper Marketing | Revenue Growth
- Role
- National Trade Marketing Manager- Modern Trade at HP
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shivankar Varma
National Trade Marketing Manager at HP India with 4+ years of experience across Modern Trade and General Trade, focused on driving revenue growth, market share improvement, and retail excellence. I specialize in translating GTM strategy into high-impact programs that strengthen visibility, improve conversion, and accelerate sell-out at scale.I have worked closely with leading retail partners such as Reliance Digital, Croma, and Vijay Sales, and collaborated with global brands including Intel and Microsoft to deliver omnichannel campaigns, shopper marketing initiatives, retail activations, and partner-led programs that create measurable business outcomes.What I enjoy most is building programs that combine strong consumer experience with commercial performance, especially during high-intent seasonal moments and flagship product launches.I am currently exploring Marketing Manager and Trade Marketing Manager opportunities where I can drive GTM excellence, partner growth, and sustained channel performance.
Experience
National Trade Marketing Manager- Modern Trade
Mar 2024 — Present · Gurugram, IN
Driving large-format retail growth through omnichannel GTM campaigns, consumer engagement programs, and partner-led initiatives.
Education
Loyola Institute Of Business Administration
PGDM, Marketing
Manipal University Jaipur
Bachelor of Technology - BTech, Computer Science
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