Shivani Singh
B2B | Technology Startups | Product Marketing | Growth Catalyst
- Role
- Global Marketing Manager at Perpetuuiti Technosoft Pte Ltd
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Shivani Singh
Driving strong and sustainable financial gains through leveraging corporate potential, enhancing top-notch marketing solutions, innovative branding strategies, and dynamic corporate events.
Experience
Global Marketing Manager
Perpetuuiti Technosoft Pte Ltd
Dec 2013 — Present · Pune, IN
Participate in the development and management of online marketing programs with the purpose of generating new sales leads for the company.•Marketing campaign content development and delivery.•Develop a comprehensive online marketing plan through media partners that includes banner ads, sponsorships, co-branded email, and other creative means to reach online audiences•Help to grow our database and deepen our relationship with current database members through a broad range of online and other communications•Ensure product positioning is effectively communicated and reaches the appropriate target audience.•Work with the sales team to ensure that they are briefed on marketing programs and have the right tools to follow up as required.•Contribute to the day-to-day marketing activities from concept and research through to implementation in any territory where assistance is required.•Represent our company outside of the office by attending external events.•Work with the web team to ensure that marketing programs are accurately reflected on our Web site and that all required lead acquisition components are fully in place.•Collect information and data to produce consolidated monthly campaign metrics. This will include reporting on trials, web traffic, new registrants, outbound sales efforts, and direct mail results.•Assist in partner marketing programs, working with channel re-sellers of our products.
Education
University of Mumbai
MMS/ MBA
2008 — 2010
University of Allahabad
Bachelor of Science (B.Sc.)
2003 — 2006
Skills
- Business Development
- Email Marketing
- Integrated Marketing
- Market Planning
- Strategy
- Product Marketing
- Leadership
- Marketing
- Advertising
- Brand Management
- Marketing Strategy
- Software: Ms Office, Photoshop
- Operating System: M.s. Dos, 32-Bit Compiler
- Lead Generation
- Key Account Management
- Market Research
- Language: C (Certification From Niit)
- Crm
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