Shivani Thakkar

Experience

1. Digital Marketing Manager (Blinds Com, a Home Depot Company)

   The Home Depot

   Nov 2019 — Present · Houston, TX, US

   Led paid media strategy and effectively managed a $35M+ annual marketing budget across performance channels, achieving a $3.5 return on ad spend (ROAS) for custom ecommerce products in the US & Canada• Managed and developed a team of digital marketing specialists to implement comprehensive digital solutions, including formulating of audience segmentation strategies, and executing of ad copy creative testing aimed at driving sales growth.• Developed training programs for team to upskill in Performance Max AI, Search Max AI, and Google Analytics4; reducing ramp up time on new capabilities by 20%• Oversaw launch of seasonal and promotional campaigns (e.g, Memorial Day, BF/CM) to deliver 25% YOY sale spikes• Spearheaded scaling customizable product catalog across leading e-commerce platforms, including Google, Meta, Instagram, Pinterest and Bing - contributed to a YoY increase in traffic by 12% in FY 2024• Introduced SOPs/checklists for campaign set up, QA, reporting & budget pacing, improving operational efficiency & reducing error by 20%• Delivered weekly marketing performance analysis to senior leadership in business review meetings by highlighting key trends within the category gathered by leveraging critical data insights from Tableau, Adobe and Google Analytics• Introduced automated features to the proprietary platform for pre-configuring SKUs by collaborating with Tech and UX teams to ensure 100% product availability in all feeds; also supported product catalog expansion by 52% YoY• Led discussion on customer journey maps for online shopping visitors to reduce friction at cart checkout; resulting improvement by 6%• Spearheaded A/B test collaboration between marketing, UX and tech team to reimagine customer touch points on PLA landing page to include purchase actions i.e. product sampling, services add-ons; thereby seeing ASV growth by 9%

Education

• Cardiff University / Prifysgol Caerdydd

  Bachelor of Science (BS), International Business Management

  2008 — 2011

• Brandeis School of Business and Economics

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2013 — 2015

Skills

• Salesforce.com
• Ppc
• Search Engine Marketing (Sem)
• Image Management and Fashion Styling
• SEO
• Event Organising
• Strategic Planning
• Product Marketing
• Digital Marketing
• Management
• Microsoft Excel
• New Business Development
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Management
• Event Planning
• Operations Management
• Market Research