Shivani R
Marketing & Communications @North County Transit - San Diego Railroad
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WORK HISTORY
Marketing & Communications @North County Transit - San Diego Railroad
San Diego, CA, US
Drove marketing strategy for digital commuter platforms serving thousands of daily riders, including partner management, campaign execution, performance optimization, and cross-functional program delivery.
EDUCATION
Tennessee Wesleyan University
Master's degree, Business Analytics
St. Francis College for Women
Bachelor of Commerce , International Business
Newcastle University
Master's degree, International Business Management
St. Francis College for Women
Diploma in CCNA, Cisco
ABOUT SHIVANI R
Hi, I’m Shivani! I have 6+ years of experience, two Master’s degrees (from UK & US), in International Business and IT Analytics, and a track record of leading initiatives across global, high-visibility, high-complexity environments. I build go-to-market strategies, marketing programs, and partnerships. I’ve helped shape innovation and ecosystem engagement at Dubai Expo 2020, UAE, driven digital platform marketing for thousands of daily riders in California, and led GTM and growth strategies at IKEA across B2B and B2C. Earlier, at TK Maxx (London, UK), I built a strong foundation in data-driven marketing, analytics, and performance optimization, which still grounds how I think about strategy today.I like taking messy, cross-functional problems and turning them into clear strategy, aligned teams, and measurable impact. I’m equal parts strategic thinker and hands-on operator, comfortable zooming out to define the “why,” and zooming in to make sure the “how” actually gets done.If you’re building something ambitious and need someone who can connect the dots from idea to execution, feel free to drop a message.
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