Shivani Sharma

Ux Writer and Content Designer @Angel One

Bengaluru, IN

Simplifying investment experience for millions of users through research-driven UX writing, scalable content systems, and cross-functional collaboration.Highlights- Conducted site-wide UX content audits across 30+ journeys, improving NPS by 40%, increasing conversion rates 5 times across critical journeys, and resolving 500+ content specific tickets- Reduced design sprint rework on copy alignment by ~40% through reusable content patterns and guidelines- Developed Angel One’s voice and tone guidelines, thereby enabling consistent communication across multiple product teams. After implementation, we observed a 30% decrease in support desk tickets that mentioned vague and unclear content- Simplified complex financial flows, contributing to higher task completion rates and lower drop-off in multi-step journeys- Collaborated with design leadership to integrate content design standards into the design system, accelerating adoption across 5+ pods- Partnered with research teams to validate copy against real user mental models, improving content experience in high-stakes user flows such as KYC, onboarding, and MTF reports.

Indian Institute of Science (IISc)

Research Associate

IAMR Group of Institutions

Integrated Master of Technology

Content Design London

Content Design Sprint Academy