Shivani Sharma
UX Content Designer and Writer 5+ years in FinTech, SaaS, cybersecurity, compliance, and e-commerce
- Role
- Ux Writer and Content Designer at Angel One
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shivani Sharma
Seasoned UX Writer and Content Designer focused on making complex user experiences…
Experience
Ux Writer and Content Designer
Jun 2024 — Present · Bengaluru, IN
Simplifying investment experience for millions of users through research-driven UX writing, scalable content systems, and cross-functional collaboration.Highlights- Conducted site-wide UX content audits across 30+ journeys, improving NPS by 40%, increasing conversion rates 5 times across critical journeys, and resolving 500+ content specific tickets- Reduced design sprint rework on copy alignment by ~40% through reusable content patterns and guidelines- Developed Angel One’s voice and tone guidelines, thereby enabling consistent communication across multiple product teams. After implementation, we observed a 30% decrease in support desk tickets that mentioned vague and unclear content- Simplified complex financial flows, contributing to higher task completion rates and lower drop-off in multi-step journeys- Collaborated with design leadership to integrate content design standards into the design system, accelerating adoption across 5+ pods- Partnered with research teams to validate copy against real user mental models, improving content experience in high-stakes user flows such as KYC, onboarding, and MTF reports.
Education
Indian Institute of Science (IISc)
Research Associate
2019 — 2020
IAMR Group of Institutions
Integrated Master of Technology
2010 — 2015
Content Design London
Content Design Sprint Academy
2023 — 2023
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