Shivani Sharan

Head of Marketing and Growth @ Setu (a Pine Labs company) | Fintech GTM & Product Marketing Leader | Growth, Messaging & Brand Strategy

Role
Head of Marketing and Growth at Setu
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Shivani Sharan

Marketing & growth leader | 11+ years in fintech & e-commerce | From 0→1 launches to 1→100 scaleCore expertise- Go-to-Market strategy & playbooks Product marketing & positioning Growth funnels, automation & demand generation Messaging & brand storytellingHighlights:1. At Razorpay, led product marketing for the Payments suite — scaling to $30B+ GMV2. Built the Payments PMM team from scratch, driving 60% organic adoption for key suites3. Worked on scaling Wooplr to daily ordersCurrently, lead marketing at Setu (a Pine Labs company), building key innovations on India\'s digital rails. Reach out for: fintech GTM, product marketing, growth consulting, or speaking.

Experience

  1. Head of Marketing and Growth

    Setu

    Jun 2025 — Present · Bengaluru, IN

Education

  • Symbiosis Institute of Management Studies

    Master of Business Administration (MBA), Marketing (Majors) / Finance (Minors)

    2013 — 2015

  • Savitribai Phule Pune University

    Bachelor of Engineering (BE), Information Technology

    2006 — 2010

Skills

  • Product Marketing
  • Social Media Measurement
  • Social Media Marketing
  • Microsoft Excel
  • Microsoft Powerpoint
  • Strategy
  • Pl/Sql
  • Business Strategy
  • Team Leadership
  • Analysis
  • Ms Excel
  • Microsoft Office
  • Sales
  • Team Management
  • Social Media
  • Research
  • Java
  • Integrated Marketing Communications Planning
  • Spss
  • Customer Relationship Management (Crm)
  • Excel Pivot
  • Team Building
  • Management
  • Advertising
  • Marketing
  • Brand Management
  • Marketing Strategy
  • Multi-Channel Marketing
  • Leadership
  • IT Service Management
  • Tableau
  • Marketing Management
  • Business Development
  • Strategic Marketing
  • Business Growth Strategies
  • Digital Marketing
  • Web Services
  • Ms Excel Pivot Tables
  • Html
  • Market Research

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Shivani Sharan — Head of Marketing and Growth at Setu in Bengaluru, KA, IN | Unifers