Shivani Sharan
Head of Marketing and Growth @ Setu (a Pine Labs company) | Fintech GTM & Product Marketing Leader | Growth, Messaging & Brand Strategy
- Role
- Head of Marketing and Growth at Setu
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shivani Sharan
Marketing & growth leader | 11+ years in fintech & e-commerce | From 0→1 launches to 1→100 scaleCore expertise- Go-to-Market strategy & playbooks Product marketing & positioning Growth funnels, automation & demand generation Messaging & brand storytellingHighlights:1. At Razorpay, led product marketing for the Payments suite — scaling to $30B+ GMV2. Built the Payments PMM team from scratch, driving 60% organic adoption for key suites3. Worked on scaling Wooplr to daily ordersCurrently, lead marketing at Setu (a Pine Labs company), building key innovations on India\'s digital rails. Reach out for: fintech GTM, product marketing, growth consulting, or speaking.
Experience
Head of Marketing and Growth
Jun 2025 — Present · Bengaluru, IN
Education
Symbiosis Institute of Management Studies
Master of Business Administration (MBA), Marketing (Majors) / Finance (Minors)
2013 — 2015
Savitribai Phule Pune University
Bachelor of Engineering (BE), Information Technology
2006 — 2010
Skills
- Product Marketing
- Social Media Measurement
- Social Media Marketing
- Microsoft Excel
- Microsoft Powerpoint
- Strategy
- Pl/Sql
- Business Strategy
- Team Leadership
- Analysis
- Ms Excel
- Microsoft Office
- Sales
- Team Management
- Social Media
- Research
- Java
- Integrated Marketing Communications Planning
- Spss
- Customer Relationship Management (Crm)
- Excel Pivot
- Team Building
- Management
- Advertising
- Marketing
- Brand Management
- Marketing Strategy
- Multi-Channel Marketing
- Leadership
- IT Service Management
- Tableau
- Marketing Management
- Business Development
- Strategic Marketing
- Business Growth Strategies
- Digital Marketing
- Web Services
- Ms Excel Pivot Tables
- Html
- Market Research
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