Shivani Saxena

About Shivani Saxena

I am an E-Commerce Category Manager at OPPO, where I plan and execute business growth strategies for all product categories on brand\'s website and mobile application. I work closely with the GTM and product teams in China to formulate pricing and offer strategies and product roadmaps for the category. I also lead e-commerce core improvements, such as warehouse expansion, app development, UI, and local campaigns. With over 4 years of experience in sales, marketing, and e-commerce, I have a proven track record of delivering results and creating value for customers and stakeholders. I have successfully managed 6 dealerships and 40 rural outlets as an Area Sales Manager at Bajaj Auto Ltd, increasing market share by 6% and retail by 25%. I have also handled global brand management for 20+ countries, ensuring CI norms, discoverability, and showroom experience of Bajaj outlets. Additionally, I have a passion project called SforShivani on YouTube, where I share educational videos on MBA preparation and career guidance, reaching 7K subscribers and 75% organic traffic. I am a data-driven and innovative professional, with skills in YouTube Analytics, New Business Development, and Manufacturing Process Improvement. I am a gold medalist from Symbiosis Institute of Business Management, Pune, with an MBA in Marketing, and a graduate from Shri Ram College of Commerce, Delhi, with a B.Com (Hons) degree. I am also certified in Microsoft Excel and Tableau. I am fluent in English and Hindi, and have won multiple awards for creative writing and poetry. My mission is to revolutionize the e-commerce world with OnePlus, leveraging my domain expertise, analytical skills, and creative flair. I am always eager to learn new things, take on new challenges, and collaborate with diverse teams. I believe in delivering excellence, innovation, and value in everything I do.

Experience

1. Influencer

   YouTube

   Apr 2020 — Present · IN

   Successfully monetised the channel within 9 months of inception; created a rich gallery of 105 videos, 4 lacs+ views, CTR of 8% with 75% traffic from organic search 2. Achieved the landmark subscribers within 4 months3. Conducted a live webinar on \' Preparation Strategy for Selection Tests for Interviews\'4. Went live with an educational webinar on \'making ATS friendly resume\'

Education

• Girls' High School and College, Allahabad

  Schooling, Commerce and Mathematics, 97.5%

• Symbiosis Institute of Business Management, Pune

  MBA, Marketing

  2018 — 2020

• Shri Ram College of Commerce

  Bachelor of Commerce (B.Com.), Business/Commerce, General

  2013 — 2016