Shivani P.
Marketing Automation Architect | Driving Digital Transformation & AI-Driven Marketing Solutions at NextRow
- Role
- Marketing Automation Architect at NextRow Digital
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Shivani P.
Marketing Automation Architect specializing in designing scalable, enterprise-grade automation systems that accelerate revenue, improve customer journeys, and strengthen GTM alignment. Deep expertise across Marketo, HubSpot, Knak, Seventh Sense, Veeva MedComms, PromoMats, and enterprise platforms like ServiceNow, Jira, Kneat, and Confluence. Experienced in bridging marketing strategy with technical execution for global B2B and enterprise organizations, including regulated and high-compliance industries.Core Competencies-Advanced Lifecycle Architecture (Nurture, Onboarding, Retention, Expansion)-Marketo, Knak, Veeva MedComms Workflows & Compliance Pipelines-AI-driven Personalization, Lead Scoring & Send-time Optimization-Velocity Scripting for Scale Personalization-Automated Audit Reporting, Quality Checks & Governance-Martech + CRM System Integration & Data Hygiene-Project Leadership, Stakeholder Engagement & Agile Processes (Jira, Confluence)-ServiceNow Ticket Management & Workflow Automation
Experience
Marketing Automation Architect
Jul 2024 — Present · Hyderabad, IN
Designed and implemented scalable marketing automation architectures to drive lead nurturing, onboarding, retention, and expansion initiatives-Led cross-functional teams and managed weekly stakeholder meetings for project planning and solution delivery-Developed and maintained Marketo, Knak, and Veeva MedComms workflows ensuring compliance with high-regulated environments-Integrated AI-driven solutions for predictive audience modeling, dynamic content creation, and send-time optimization enhancing campaign performance-Created automated audit reports and quality control frameworks to maintain data integrity and compliance-Supported enterprise platforms including ServiceNow, Jira, and Confluence to streamline project management and operational support-Collaborated with marketing, sales, and IT teams to bridge business needs with technical execution, improving GTM alignment.
Education
Rainbow Model High School
Secondary Education, S.S.C
2007 — 2010
Rainbow Integrated Junior College
Intermediate, M.P.C
2010 — 2012
Malla Reddy (MR) Deemed to be University
Bachelor's degree, Computer Science
2012 — 2016
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