Shivani Singh
Marketing @ Kotak | Tata Power | Brand Building, Campaign Management
- Role
- Marketing Manager at Kotak Mahindra Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shivani Singh
At Kotak Mahindra Bank, my focus is on amplifying brand value and ensuring cohesive narratives across all platforms. My role involves spearheading marketing campaigns that resonate with our audience, leveraging skills in brand building and product branding.Previously, as Lead Associate at TATA Power, I was the steward of the brand, responsible for shaping brand strategy and fostering design consistency. My efforts culminated in impactful campaigns that contributed to the brand\'s robust market presence. Driven by innovation and a commitment to excellence, I continuously strive to merge creativity with strategic marketing insights to propel brand growth.
Experience
Marketing Manager
Jun 2024 — Present · Mumbai, IN
Drive end-to-end marketing and digital strategy across platforms, with a strong focus on customer acquisition, retention, and engagement. Plan and execute integrated campaigns for key product lines including credit cards, insurance, and payments. Leverage data-driven insights and customer behavior to inform creative strategy, optimize performance, and deliver measurable business impact.
Education
Institute of Management Technology, Hyderabad
Master of Business Administration - MBA, Marketing
2019 — 2021
Guru Gobind Singh Indraprastha University
Bachelor of Technology - BTech, Computer Science
2013 — 2017
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