Shivani Sethi

Assistant Marketing Manager @Wipro Lighting

Pune, IN

Collaborated with the Marketing Communication Manager to develop and execute comprehensive marketing communication strategies to increase brand awareness and drive customer engagement- Conducted market research and competitor analysis to identify market trends, target audience preferences, and opportunities for business growth- Created compelling content for various marketing channels, including website, social media platforms, email campaigns, and print materials- Managed social media accounts, including content creation, scheduling, and community engagement, resulting in a 30% increase in followers and improved brand visibility- Assisted in organizing and coordinating company events, trade shows, and conferences, ensuring seamless execution and maximum attendee participation- Monitored marketing campaigns, tracked key performance metrics, and prepared detailed reports for management, providing valuable insights and recommendations for future campaigns- Maintained relationships with external vendors, agencies, and media partners to ensure the timely delivery of marketing materials and services within budgetary constraints- Supported the development of marketing collateral, such as brochures, presentations, and sales materials, ensuring consistent brand messaging and high-quality standards- Working with media outlets on interviews, articles and other PR collaborations.