Shivani Parashar
Master’s of Fashion Management Student | Brand Management | Marketing | E-commerce Management.
- Role
- E-commerce Growth and Online Merchandising at Coyu
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
Experience
E-commerce Growth and Online Merchandising
Dec 2025 — Present · Gurugram, IN
Optimized e-commerce merchandising and product discovery through homepage curation, 10+ sorting strategies, and improved search and filters, driving a 176% increase in Add-to-Cart rate (0.89% → 2.46%) in ~4 months. Redesigned a discovery widget into an influencer-led module, increasing CTR (~9% → 16%) and conversion (0.056% → 0.11%)-Generated consumer insights by analyzing 125+ returns across 14+ brands and engaging 250+ customers for discovery interviews. Also supporting the standardization of catalog framework and AI-powered cataloging, resulted in styles with AI powered catalog, improving attribute accuracy, filtering, and search relevance.
Education
Symbiosis Institute of Computer Studies and Research
Bachelor of Business Administration - BBA, Computer Science
2019 — 2022
National Institute Of Fashion Technology Mumbai
Certification, Fashion Merchandising
National Institute of Fashion Technology (NIFT)
Masters, Fashion Management
National Institute Of Fashion Technology Mumbai
Diploma of Education, Fashion/Apparel Design
Amarjyoti Saraswati International School
Higher Secondary Education
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.