Shivani Nath
Performance Marketing Director @ InsightsTap | Digital Marketing Strategist
- Role
- Performance Marketing Director at Insightstap
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Shivani Nath
Full-funnel Performance Marketing Leader with over 16 years of experience owning and scaling digital campaigns across eCommerce, SaaS, healthcare, BFSI, and education — covering the entire journey from top-of-funnel acquisition to conversion, retention, and revenue optimization.I specialize in driving measurable business growth through data-backed media strategy, conversion rate optimization (CRO), and advanced funnel analytics. With a proven track record of managing multi-channel campaigns (Google Ads, Meta, LinkedIn, YouTube, Display, etc.) and handling monthly ad budgets of $250K–$300K across global markets, I’ve delivered ROIs as high as 11x — including a major turnaround for a US-based eCommerce brand where I scaled revenue 5x post-optimization.I\'m technically fluent and highly analytical, leveraging a wide range of tools:Analytics: GA4, Adobe AnalyticsBehavioral Tools: Microsoft Clarity, Hotjar, Crazy EggCRM & Marketing Automation: HubSpot, Salesforce, ZohoKeyword & Competitor Research: SEMrush, Ahrefs, SpyFu, Google Keyword PlannerOptimization & Automation: Optmyzr, Google Tag Manager, ZapierIn addition to hands-on execution, I have extensive experience in training, mentoring, and managing large cross-functional marketing teams, fostering a culture of accountability, experimentation, and continuous performance improvement.I combine data-driven strategy with a deep understanding of consumer behavior and team leadership to deliver scalable, high-converting campaigns that drive sustainable business growth.
Experience
Performance Marketing Director
Jun 2025 — Present · Kolkata, IN
Leading end-to-end performance marketing for a global client portfolio, managing multi-channel paid media strategies across Google Ads and social platforms (Meta, LinkedIn, etc.). Driving full-funnel campaign execution—from strategy and media planning to optimization and scaling—delivering measurable growth across diverse international markets. Managing and mentoring a team of 20+ performance marketers, ensuring high-quality execution, streamlined processes, and continuous upskilling. Overseeing 360° paid advertising operations including campaign setup, budget allocation, A/B testing, audience targeting, conversion tracking, and ROI optimization. Driving innovation through AI-powered automation and API integrations, streamlining campaign management, reporting, and lead workflows across platforms. Implementing intelligent automation for bid optimization, audience segmentation, and creative testing, enabling faster decision-making and real-time performance improvements. Building API-driven integrations between ad platforms and CRMs (e.g, HubSpot, Zoho) to ensure seamless data flow, enhanced attribution, and improved lead quality, ultimately increasing efficiency and scalability of paid marketing operations.
Education
Bharati Vidyapeeth
Bachelor of Commerce - BCom, Business/Commerce, General
2005 — 2008
International School of Business & Media
PG in Media Management, Advertising
2008 — 2010
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