Shivani Mehta

Experience

1. Senior Digital Marketing Manager

   SGS

   Jan 2016 — Present

   Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.2. Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimisation and data and analytics to support future business growth.3. Working alongside Senior Stakeholders, Digital Team, and business unit Marketing leaders, establish a best of breed approach to the use of marketing technology.4. Work closely with the Digital Product team to ensure that the marketing technology strategy aligns with the organisation’s broader digital strategy and efforts5. Lead the analytics and reporting function in digital campaigns with a focus on optimisation.6. Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders.

Education

• Guru Nanak Dev University

  Bachelor of Business Administration - BBA

  2009 — 2011

• Guru Nanak Dev University

  Master of Business Administration - MBA

  2011 — 2013