Shivani Khare
Social Media Marketing | Website Designing | Graphic Designer | Video Editor | Webinar Organizer | Content Creator
- Role
- Digital Marketing Executive at AlifCloud IT Consulting Pvt. Ltd.
- Location
- Pune, IN
- LinkedIn followers
- 500 followers
About Shivani Khare
I’m a digital marketer with over 2 years of experience in social media, email marketing, graphic design, video editing, and web development. At Alif Cloud Consulting Pvt. Ltd, I’ve been honing my skills and tackling new projects. Within my first month, I earned the Employee of the Month Award, which underscores my commitment to delivering results and exceeding expectations. I focus on transforming ideas into effective marketing strategies and am always ready to take on new challenges. Let’s connect and explore how we can achieve great outcomes together.
Experience
Digital Marketing Executive
AlifCloud IT Consulting Pvt. Ltd.
Apr 2024 — Present · Pune, IN
Content Creation & StrategyDeveloped and implemented social media strategies for LinkedIn, YouTube, Instagram, Facebook, and X.Created engaging posts and multimedia content to increase reach and engagement-Video Editing & ProductionEdited and produced high-quality reels and short videos using CapCut and Clipchamp.Repurposed long-form content (e.g, Alif Tech Talk and webinars) into bite-sized videos-Social Media Calendar ManagementCreated and managed a detailed social media calendar for consistent posting.Aligned content planning with seasonal trends and industry events-Performance AnalysisMonitored platform performance using LinkedIn Analytics, Instagram Insights, and YouTube Studio.Analyzed social media trends and algorithm changes to refine content strategies-SEO & Trend OptimizationResearched trending topics and keywords using Ubersuggest, Ahrefs, and Google Trends.Optimized content for search visibility and improved ranking across platforms-Audience Engagement & Community BuildingEngaged with the audience through comments, messages, and polls.Responded to feedback and maintained a consistent tone to enhance brand trust-Paid Advertising & Campaign ManagementManaged ad campaigns on Meta Ads to maximize reach and conversions.Adjusted targeting and content based on campaign performance data-Competitor Research & Market AnalysisConducted competitor analysis to identify content gaps and opportunities.Developed strategies to differentiate content & improve engagement rates-Client Handling & Strategy AlignmentManaged social media accounts for multiple clients with tailored content strategies.Provided strategic insights and performance reports to clients-Collaboration & Project ManagementCoordinated with video editors, designers & leadership to align content strategy.Took ownership of projects & delivered high-quality results with minimal supervision.Managed multiple projects simultaneously while maintaining deadlines and quality.
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