Shivani Jha

About Shivani Jha

Listening before speaking. For me that\'s what great marketing is all about. Over the past 7 years I’ve built diverse experience across marketing strategy, communications, research, content, and project management, however it is the pursuit of that ever-elusive insight that truly drives me. Armed with scientific curiosity and a strategic mindset, I welcome challenges and complexity. If there’s ambiguity in the room, I’m usually the one turning it into a roadmap through structure, collaboration, impact, and a hint of whimsy. I adapt quickly to new environments, turning unfamiliar spaces into productive ones by building trust and understanding priorities fast.I consider myself a story alchemist, weaving in the magic needed to turn data and research into narratives that land and last. If you’re building something meaningful and need someone who can think strategically, communicate clearly, keep the momentum going, and occasionally bring cookies, we’ll get along well.

Experience

1. Marketing Communications Specialist

   A.P. Moller - Maersk

   Jun 2023 — Present

   Product Marketing Communication Strategy- Developed 24 global product positioning and marketing communication frameworks aligned with go-to-market strategy, driving consistent storytelling for product launches and growth.Vertical Marketing Strategy- Built customer-first strategic narratives across Retail, Lifestyle, FMCG, Automotive, Sustainability, and Technology verticals, enabling both global scalability and localized relevance.Integrated Revenue Driven Campaigns- Led global and local campaigns for priority products, peak season, and tentpole events, driving commercial objectives including lead generation, SQLs, and pipeline growth.Actionable Market Intelligence- Leveraged market and marketing insights (Gartner, S&P, FT Longitude, Sprinklr, Bombora, CoPilot, Primary research) to create robust industry trend reports, product playbooks, thought leadership pieces, competitive analyses, whitepapers, and case studies.Account Based Marketing- Designed and executed account-based marketing for global clients such as Uniqlo, IKEA, Walmart, Hyundai, Inditex, Lego and H&M, achieving a 32% lift in pipeline consideration through personalized one-to-one and one-to-many campaigns.Partnered with creative and media agencies to craft high-impact, multi-channel marketing content aligned with brand strategy such as \'Just Another Day in Logistics\'.

Education

• Symbiosis Institute of Media and Communication

  MBA in Communication Mangement

  2017 — 2019

• Mount Carmel College, Palace Rd, Bengaluru

  Bachelor of Science - BS, Biotechnology,Chemistry,Zoology

  2014 — 2017