Shivani Atri
SaaS Sales, Rewired | G.O.A.T. – Guide of Objections, Alignment & Trust | Trust > Features > Closes | Building GTM Tools that Reassure, Not Just Inform
- Role
- Chief Strategist Officer at Sales Psych Labs
- Location
- Mishawaka, IN, US
- LinkedIn followers
- 500 followers
About Shivani Atri
I help SaaS products win the moment of hesitation. Because that’s where deals are…
Experience
Chief Strategist Officer
Oct 2024 — Present · US
One weekend, to understand what truly drives buying decisions—beyond utility or urgency— I launched a direct-to-consumer candle experiment. Unlike shampoo or soap, candles aren’t bought out of need. They’re chosen for how they feel. That made them the perfect product to explore emotional risk, storytelling, and buyer behavior in its rawest form.– Designed and distributed 100 candles across 5 nostalgic blends (e.g, Diwali at home, Rose-Sandalwood warmth)– Ran the entire process: scent development, branding, packaging, and go-to-market– Used zero brand equity, urgency, or discounts—just story, scent, and decision– Learned that top-selling choices weren’t based on “premium” — but on emotional safety– Drew parallels to enterprise SaaS deals, where logic doesn’t close — trust does– Reinforced that buyers—at any price point—seek to reduce regret more than maximize valueThis wasn’t a side hustle. It was a focused, real-world test to sharpen my instincts on what makes people say yes.
Education
Thapar Institute of Engineering & Technology
Master's Degree, Chemistry
2014 — 2016
Indira Ideal Sr. Sec. School
CBSE Board, Non-Medical
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