Shivani Arora
General Manager - Marketing & Communication @ Steadfast Nutrition | Strategic Marketing Leader
- Role
- General Manager Marketing & Communications at Steadfast Nutrition
- Location
- Faridabad, IN
- LinkedIn followers
- 500 followers
About Shivani Arora
With over 18 years of marketing experience across various industries and sectors, I am passionate about delivering effective and innovative solutions that drive growth and brand awareness for my clients and organization. I hold an MBA in Marketing and have a proven track record of developing and executing strategic marketing plans, campaigns, and events that align with the company\'s mission and objectives and comply with the relevant regulations. As the General Manager Marketing at Steadfast Nutrition, I lead a team of creative and talented professionals who specialize in brand management, public relations, content marketing, and business development. We use data-driven and user-centric strategies to help businesses scale and grow in a competitive and dynamic market. I am always eager to learn new skills, explore new opportunities, and contribute to the success of my team and organisation.
Experience
General Manager Marketing & Communications
Aug 2023 — Present · Noida, IN
Managed workflow between staff, coordinating documents, planning, and creativematerial distribution.Utilized market trends and target audience statistics to effectively and appropriatelymarket products.Created company brand messaging, collateral materials, customer events, promotionalstrategies, and product commercialization.Boosted brand awareness and generated leads while managing internal and externalmarketing campaigns and programs.Performed market segmentations, targeting and positioning for each product line.Worked with graphic designers and writers to establish theme and tone for content.Developed and implemented marketing strategies to use for launches, rebrandingcampaigns and promotions.Researched developing trends to stay updated with new ideas and marketing practices.Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Education
Scholar's Home, Dehradun
12th CBSE
1996
St.louis convent high school
SSC, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
1984 — 1994
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