Shivangini Agrawal

Role: Marketing Operations Manager at Blackhawk Network
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Shivangini Agrawal

I’m a performance-driven marketing leader with deep roots in Conversion Rate Optimization…

Experience

Marketing Operations Manager
Blackhawk Network
Dec 2021 — Present
Passionate Marketing Operations Manager specializing in Demand Generation with a keen focus on optimizing conversion rates. Leveraging a deep understanding of product features, I drive results by refining content, streamlining campaign-to-landing-page strategies, and implementing effective chatbot messaging and retargeting tactics. I bridge the gap between business objectives and marketing funnel stages, ensuring alignment across campaign messaging, landing pages, and overall re-targeting strategy. My approach involves meticulous data analysis, gap identification, hypothesis creation, overseeing test development, QA, and insightful post-test analysis. I thrive on sharing and scaling these insights, contributing to continuous optimization across the website domains.

Education

Amrita School of Business - Amritapuri Campus
Master of Business Administration (MBA)
2012 — 2014
Amrita University, Kerala
Bachelor's in Business Management
2008 — 2011

Skills

Microsoft Excel
Analysis Workspace
Bpo
Analysis
A/B Testing
Teamwork
Team Management
Basic Html
Digital Analytics
Google Analytics
Operations Management
Business Process Outsourcing (Bpo)
Excel Dashboards
Business Analysis
Data Analysis
Adobe Analytics
Analytical Skills
Optimizely
Management
Qliksense
Market Research
Business Development

Contact information

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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Shivangini Agrawal

Experience

Marketing Operations Manager

Education

Amrita School of Business - Amritapuri Campus

Amrita University, Kerala

Skills

Find verified contacts for anyone on LinkedIn