Shivangi Sharma
- Role
- Data Engineer Iii at Nielsen
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shivangi Sharma
I am a Data Engineer with over 6 years of experience spanning industries such as…
Experience
Data Engineer Iii
Sep 2024 — Present · Gurugram, IN
Worked on building a data product for cross-media analysis of advertising campaigns across four screens: Computer, Mobile, CTV, and Linear TV. This product enables advertisers to measure the reach, frequency, and effectiveness of their campaigns while optimizing their advertising spend across diverse platforms.Architected and developed the end-to-end TV audience measurement pipeline for the launch of BARC | Nielsen ONE Ads. I engineered the full data lifecycle—from ingestion to processing—to provide a unified view of linear and digital ad performance. A key milestone was successfully scaling this infrastructure to handle the massive data surge from JioHotstar during the ICC Men’s T20 World Cup 2026, ensuring the robustness and accuracy of cross-screen analytics for the industry’s first PGC-integrated measurement solution.Teck Stack - Airflow, Spark, Scala, Python, Git, CI/CD, AWS
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