Shivangi Pathak

About Shivangi Pathak

I work at the intersection of population intelligence and strategic communication…

Experience

1. Communications Manager

   Inclusive Minds

   Jan 2019 — Present

   Led end-to-end oversight of the Campaign Management, encompassing research, strategy formulation,administration, and operational execution (conceptualization, integration, performance evaluation, and corrective actions)Performed regular stakeholder analysis and engagement at monthly, weekly, and daily intervals, cultivating and sustaining relationships with influential figures, media entities, and community leadersConducted 12 thorough Qualitative Analysis and Psychographics studies to comprehend the behavior, aspirations, and decision-making patterns of State voters, facilitating the development of a comprehensive and targeted communication strategy for the clientDeveloped a Social Behaviour matrix for 12 different regions to deliver the best suited schemes and promises for crucial caste and cohortsConducted Project Management for 8 State and 2 National Campaigns resulting in 35% increased efficiency in the overall projectProvided leadership in coaching, overall project management, adherence to quality standards, team supervision, and the holistic performance of the teamDirected the life cycle of major Campaigns for 8 Assembly Elections (both online and offline) and the largest election campaign of the Nation(with a combined reach of over 80M+ audience)Established an organizational collaboration and feedback mechanism across all 6 verticals, resulting in a 30% reduction in deliverable turnaround and response timesSupervised the execution of comprehensive communication plans, encompassing press releases, speeches, media content, and advertising campaignsProvided upskills training, social media Qualitative & Quantitative Insights training for SM Managers, deriving performance insights from Organic and Inorganic channels, and implementing short- and long-term strategies

Education

• Symbiosis Institute Of Media And Communication, Pune

  Master of Business Administration (M.B.A.)

  2016 — 2018