Shivangi Panwar
Associate Manager | Social, Content, PR & Branding
- Role
- Associate Manager - Marketing at AuthBridge
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shivangi Panwar
Presently, I spearhead content creation, social media strategy, and PR initiatives for a…
Experience
Associate Manager - Marketing
Dec 2021 — Present · Gurugram, IN
Leading the development and execution of comprehensive social media strategies, including content calendars, campaign planning, and performance analysis- Spearheading content strategy/creation of high-quality, SEO-optimized content across multiple formats (articles, videos, infographics). Collaborating with cross-functional teams to ensure content alignment with brand messaging and business objectives- Overseeing the maintenance of brand guidelines, ensuring consistency in visual identity and messaging across all brand touchpoints- Crafting compelling brand narrative campaigns that resonate with target audiences and differentiate AuthBridge in the market—implementing storytelling techniques to humanize the brand and build emotional connections with consumers- Driving the planning and execution of press release strategies, liaising with PR agencies and media contacts to secure coverage in relevant publications. Monitor industry trends and company developments to identify newsworthy opportunities for media outreach- Enhancing AuthBridge\'s media presence and thought leadership positioning. Collaborate with internal subject matter experts to tap thought leadership and secure speaking engagements at industry events.
Education
YWCA of Delhi, Media Centre IMAC
UG Diploma in Mass Communication & TV Journalism, Communication and Media Studies
2013 — 2014
Delhi University
English Honors
2013 — 2016
YMCA of Delhi, Institute of Media Studies & Information Technology (IMSIT)
Post Graduation in Public Relations, Advertising & Marketing, Business/Corporate Communications
2016 — 2017
Skills
- News Writing
- Copywriting
- Journalism
- Marketing Communications
- Microsoft Office
- Social Media Marketing
- Feature Articles
- Content Development
- Marketing
- Copy Editing
- Creative Writing
- Online Journalism
- Corporate Communications
- Editing
- Public Relations
- Social Media
- Media Relations
- Blogging
- Press Releases
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.