Shivangi Mistry
Social Media Marketing Manager @Alchemee Formerly The Proactiv Company
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WORK HISTORY
Social Media Marketing Manager @Alchemee Formerly The Proactiv Company
Hawthorne, NY, US
At Proactiv, I leverage my social marketing and content creation skills to drive brand visibility and engagement across social platforms. By crafting data-driven strategies, tracking KPIs, and utilizing advanced digital tools, I achieved a 3.25% engagement rate on Instagram (up from 1.91%) and grew our TikTok following from 18k to 30k in 4 months.Key accomplishments:Developing and executing content strategies across Instagram, TikTok, and more, boosting engagement and growth.Managing content calendars, scheduling 45+ monthly posts at optimal times, and tracking KPIs to ensure consistent messaging.Creating videos for brand-owned PDPs and coordinating the delivery of 30 evergreen videos monthly for use across social, site, email, retailer pages, broadcast, and more.Producing, directing, and executing product photoshoots that strengthened brand identity and resonated with consumers.Leading influencer campaigns, including launching an in-house College Ambassadorship Program to drive awareness and sales.Analyzing data, reporting key metrics, and refining strategies for continuous improvement.Collaborating cross-functionally to ensure brand alignment and maximize campaign impact.Tools & Expertise:Advanced proficiency: Mac, PC, Microsoft Suite, Google Suite, Adobe Creative Cloud, iMovie, ProCreate, Canva.Social media management: Sprout Social, Later, Planoly, Khoros, Hootsuite.Influencer platforms: Aspire, Traackr, Fohr.Project management: Jira, Box, Slack, Zoom, WebEx.Combining creative tools with analytical insights, I deliver results that drive measurable brand growth, enhance audience engagement, and optimize ROI across all social media channels.
EDUCATION
Fashion Institute of Technology
Bachelor's Degree, Advertising and Marketing Communications
Parisian Beauty School
Makeup Certification
Rutgers Business School
Master of Science in Business of Fashion, Beauty & Cosmetics
Fashion Institute of Technology
Associate's Degree, Advertising and Marketing Communications
ABOUT SHIVANGI MISTRY
Welcome to my world! I\'m Shivangi Mistry and I\'m anything but your average…
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