Shivangi Agarwal
B2B Marcom Leader | Driving Brand, Content & Comms to Power Business Growth I ROI Marketing
- Role
- Associate Director - Marketing at inMorphis
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Shivangi Agarwal
A results-driven Marketing and Sales Development leader with over 19 years of experience driving growth for organizations in the Research and Technology sectors. Passionate about building strong brands, high-impact campaigns, and integrated communication strategies that align with business goals and accelerate revenue.I specialize in crafting end-to-end marketing programs that span digital, content, events, and PR. From global trade shows to targeted lead generation campaigns, my approach ensures consistency in brand messaging and measurable results across verticals and geographies.Core areas of expertise include- Leading and mentoring high-performing marketing teams- Driving strategic content and communication initiatives across channels- Paid and Organic campaign management via different marketing channels like LinkedIn, Webinars, Content Syndication, Podcasts etc- Executing target-based demand generation marketing campaigns for generating MQLs- Constant lead tracking on CRM platforms/ other automation tools and liasoning for lead conversion - Co-working with inside sales for converting MQLs to SQLs - Managing global trade shows, digital marketing, brand building- PR and media relations
Experience
Associate Director - Marketing
Sep 2025 — Present · Delhi, IN
Driving Growth, Brand Leadership & Demand GenerationStrategic Marketing Leadership: Build and execute integrated marketing strategies aligned with revenue goals across India and international markets (US & beyond).Full-Funnel Demand Generation: Design and run inbound and outbound campaigns that drive awareness, engagement, and conversions.Brand & Thought Leadership: Amplify inMorphis’ story through storytelling, content, social media, and industry insights.Digital & Event Excellence: Optimize website, SEO, content platforms, and social channels; lead global conferences, roundtables, and customer events.Team & Stakeholder Collaboration: Lead a high-performing marketing team and partner with sales, agencies, and creators to deliver measurable results.
Education
Indian Institute of Planning and Management
M.B.A, Marketing & Finance
2002 — 2004
Delhi College Of Arts and Commerce
B.Com, Business/Commerce, General
1999 — 2002
Skills
- Online Marketing
- Account Management
- Integrated Marketing
- Market Research
- Business Analysis
- Vendor Management
- Data Analysis
- Marketing Strategy
- Marketing Communications
- Internal Communications
- Competitive Analysis
- Management
- Proposal Writing
- Team Leadership
- Project Management
- Project Planning
- Corporate Communications
- Business Development
- Crm
- Team Management
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